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Top 5 Social Media Platforms to Consider for Growing Your Brand

1. YouTube

YouTube is a video-sharing platform that is owned by Google. Currently, there are 1 billion active YouTube users. Besides being the second biggest social media platform behind Facebook, YouTube is also often known as the second largest search engine after Google. You can also advertise on YouTube to increase your reach on their platform. Videos are the most engaging, entertaining, and an informative way to reach your clients. We suggest adding videos into your repertoire of advertising NOW!

2. Messenger

Messenger used to be a messaging feature within Facebook, since 2011, Facebook has made Messenger into a standalone mobile app by itself and greatly expanded on its features. Businesses can now advertise, create chatbots, send newsletters, and more on Messenger.

3. Twitter

Twitter is a social media site for news, entertainment, sports, politics, and more. What makes Twitter different from most other social media platforms is that it has a strong emphasis on real-time information, things that are happening RIGHT NOW. In fact, about 45 percent of American adults say that they get their news from Twitter. Twitter is also often used as a customer service channel. According to advertisers on Twitter, more than 80 percent of social customer service requests happen on Twitter. Salesforce calls Twitter “the New 1-800 Number for Customer Service.”

4. LinkedIn

LinkedIn is now more than just a job search site. It has evolved into a professional social media site where industry experts share content, network with one another, and build their personal brand. LinkedIn also offers advertising opportunities, such as boosting your content, and sending personalized ads.

5. Mailchimp

Mailchimp is a marketing automation platform and email marketing service. You can create unique campaigns to get the word out with email, social ads, and more. You can also optimize all your efforts and get a little smarter with every campaign. Mailchimp’s marketing platform works around the clock to help you find your targeted people and grow your audience. Mailchimp was built for growing businesses.

With so many social media platforms out there, we know it can get overwhelming choosing what platforms are best for your company. Schedule a free chat with highly trained and experienced The Media Stem team to discuss creating and effective social media strategy so your business/brand can reach more people. Potential customers are out there right now on social media, looking for YOUR brand! Let The Media Stem help so they can find you.

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